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1. Discover + Define
We start by uncovering what makes your brand unique and who you want to reach. I’ll dive into your business goals, audience, and competitors — then map out a clear plan for your site. Think of it as setting the compass before the journey begins.
2. Write + Shape
This is where the words (and flow) come alive. I craft warm, witty copy that feels like you — but sharper, clearer, and more persuasive. At the same time, I shape the structure so visitors know exactly where to look, what to read, and what to click next.
3. Polish + Finalise
Once the draft’s in your hands, we fine-tune it together. I refine based on your feedback, polish for flow and clarity, and make sure every headline, section, and call-to-action pulls its weight. By the end, you’ll have website copy that works with your design, not against it.
Why you need a website that sounds like you
1. So people trust the real you.
Visitors connect with a website that feels human — not a generic template or robotic copy.
2. So customers know what to do on your site.
Copy that’s clear, authentic, and structured guides your audience naturally through your pages.
3. So your business actually grows.
Words that reflect your voice and are SEO-friendly help you get found online and turn browsers into loyal customers.
What's included in my website copywriting services?
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Full website rewrites
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Page-specific copy (home, about, services, landing pages)
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Headlines and CTAs
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SEO optimisation
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Page structure & UX guidance.
"Holly is extremely professional and listened to the needs of our small wine company. She went above and beyond. Her knowledge of SEO & ability to write engaging content really helped increase our customer base - I would highly recommend her if you are seeking a professional copywriter who creates lasting relationships with clients."
Michael McKerlie, Marketing Manager
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