Brand Messaging Kit 

 

Think of your brand messaging kit as your secret weapon —all about helping your brand speak actual human.

 

Inside, you’ll find the tools, insights, and guidelines to keep your messaging consistent, clever, and unmistakably you — so every post, page, or campaign hits the mark. Below are the bits I include.

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• Brand story & narrative

  • Short + long version

  • Story arcs that make your brand memorable

• Tone of voice + language guidelines

  • Fun, witty, serious, or quirky — whatever fits

  • Do’s & don’ts for writing

• Key messaging pillars

  • 3–5 core messages that anchor all communication

• Value proposition + taglines

  • Clear, compelling, and audience-focused

• Audience personas (optional but powerful)

  • Who you’re speaking to & what they care about

• Content + campaign examples

  • Demonstrates how your messaging translates across mediums

• Innovative ideation

  • Brainstorming sessions or creative workshops to expand your messaging.

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Tailor-made option

 

Don't need all of the above? Prefer something tailor-made?

 

I can create a bespoke brand messaging kit designed specifically for your business, audience, and goals — so every word feels like you. Just get in touch and I'll create something that fits.